Cookie-less Resilience
Unaffected by browser privacy updates and client-side blockers.
Advertising & Tracking
Boost Ad Performance with Conversion API (CAPI)
Send purchase, appointment, and conversion events generated inside chats directly to Meta Conversions API via reliable server-to-server tracking.
Benefits of Conversion API
Empower your ad campaigns with verified server data.
Superior Match Quality
Improve Meta audience targeting through rich customer parameters.
Lower Cost Per Acquisition
Help Meta algorithms focus spend on highest-converting customer profiles.
Direct Chat Attribution
Quantify exactly how much revenue customer messaging generates.
Full Privacy Compliance
Compliant with international data privacy and encryption standards.
Code-free Deployment
Enable in the Supsis dashboard without writing backend proxy servers.
Implementation Scenarios
Measuring value with Conversion API.
WhatsApp Order Conversion
Attribute sales completed through WhatsApp bot checkout flows.
Appointment Booking
Send Schedule events when live agents finalize client consultations.
B2B Quote Requests
Log high-ticket quote inquiries as qualified conversion milestones.
Retargeting Audiences
Exclude converted customers and retarget hesitant prospects accurately.
Post-Support Customer Satisfaction
Feed high-satisfaction resolution events into audience modeling pools.
01
Server-Side Reliability
Bypass browser cookie restrictions and ad blockers for rock-solid event delivery.
02
High Event Match Quality
Leverage customer phone numbers, emails, and session identifiers for superior match scores.
03
Chat-Driven Conversion Events
Attribute purchases, bookings, and qualification events completed inside live chat.
04
Smarter ROAS & Optimization
Feed advertising algorithms verified data to find higher-value buyers.
How to Configure Conversion API?
Activate server-side tracking in minutes.
1
Enter Pixel ID and Token
Paste your Meta Pixel ID and Conversions API Access Token in Supsis settings.
2
Select Event Types
Pick the events you want to track (Purchase, Lead, Schedule, InitiateCheckout).
3
Activate Automatic Dispatch
Supsis will stream verified server events to Meta as conversations progress.
About Conversion API (CAPI)
Meta Conversions API is designed to create a direct link between marketing data and Meta ad optimization systems without depending on browser pixels. Supsis connects messaging conversions straight to CAPI to boost attribution precision and lower customer acquisition costs.
FAQ
Conversion API - Frequently Asked Questions
Common inquiries regarding server-side tracking.
Visit Our Documentation Page →DocumentationYes. Browser tracking often misses events due to ad blockers and privacy controls. CAPI ensures complete attribution.